Guides for clinic owners.
Practical, plain-English pieces on running the front of a clinic: enquiries, the rules on advertising and licensing, and the tools that help. Each one cites its sources.
What changed for UK clinics: October 2026
England's licensing scheme is still waiting, Scotland has its own law, and a high-street campaign puts face-to-face consultations in the spotlight. What it means for how you answer enquiries.
EnquiriesThe first clinic to reply usually gets the booking
Most clinic enquiries arrive when nobody is at the desk. What the research says about reply speed, and what you can do about the evening and weekend gap.
RegulationAdvertising anti-wrinkle treatments in the UK: what the rules mean for your website, social media and messages
Botulinum toxin is a prescription-only medicine, so it can't be advertised to the public. A plain-English summary of the ASA and CAP position, and how to promote consultations instead.
RegulationLicensing for non-surgical cosmetic procedures in England: what's confirmed and what isn't
A licensing scheme is coming, but most of the detail is still being decided. Where things stand, what is already law, and sensible ways to prepare.
Booking systemsChoosing a booking system for an aesthetics clinic
Pabau, Fresha, Phorest, Cliniko, Timely, ANS, Semble and Zenoti compared on what matters to an aesthetics clinic, and the questions to ask before you sign.
Patient dataWhatsApp and patient data: what UK clinics need to know
Patients love WhatsApp, and it is often how they first contact you. What UK GDPR and the ICO say about health data, staff phones, marketing messages and photos.
AftercareHandling aftercare enquiries: a front desk process for clinics
Messages after treatment need a clear process: what reception can answer, what goes to a practitioner, and what must reach a clinician straight away.